Brand guidelines

The TES
brand system.

Choose a brand

01 / THE ENGRAVING SHOPPE

Madepersonal.

A bright background, clean composition, and soft blue palette. Designed for gifts, decor, personalized products, and emotional messaging.

Gifts. Objects. Stories. White foundation / #FFFFFFExplore the system

02 / Colour system

Blue connects
everything.

Three primary colours. Two alternative accents.
Select a swatch to copy its HEX code.

Alternative accents

Use with intention.
Keep the signature blue at the centre.

Colour in contextCheck text contrast
8.38:1 · AA normal text: pass
Aa

Make every word count.

03 / Typography

Distinctive voice.
Clear expression.

Orbitron creates recognition.
Jura brings clarity to the details.

01 / Primary

Orbitron

Headlines, short statements
and signature moments.

GEOMETRIC / TECHNICAL / DISTINCTIVE
Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?%

02 / Supporting

Jura

Descriptions, captions
and technical information.

OPEN / PRECISE / READABLE
Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?%

04 / In practice

One identity.
Different expressions.

Illustrative layouts for a gift insert and an industrial label. A starting point for applying the system.

TES

A little gift.
A lot of meaning.

Made personal. Made for you.
Gift insert / TESWhite space, signature blue and a personal message.
TES Industrial

Built
precise.

IDENTIFICATION
SAMPLE / 001METAL · PRINT
LASER CUTTING
Identification label / TES IndustrialBlack foundation, electric blue and structured information.

05 / Logo library

Two signatures.
One standard.

Use approved artwork on its assigned background.
Keep the proportions and original colours intact.